Adding a “Dash” to Linking Winston-Salem for March

Baseball season is just around the corner, and, to celebrate, Linking Winston-Salem is pleased to have Geoff Lassiter, Winston-Salem Dash President.  Join us at BB&T Ballpark on Tuesday, March 11th from 11:30 am – 1 pm as Geoff highlights portions of the 2013 season, gives us an overview of the 2014 season, and details the Dash business model and success of the team.

For our meetings at BB&T Ballpark, there will be a buffet lunch.  Lunch will be all-inclusive for $15.

About Geoff Lassiter:

Geoff joins the Dash after spending the previous eight years with Wake Forest University Athletics.  During this span, he had held positions including the Associate Director of Development, Assistant Athletic Director for Development/Special Projects, and, most recently, as the Assistant Athletic Director for Marketing and Special Projects.  In this role, Lassiter was responsible for creating and implementing ticket sales marketing plans for men’s basketball and football, and also oversaw the band and cheer squad as well as all game day environment activities for all sports.

Before joining WFU, Lassiter worked both as a financial advisor for Jefferson Pilot Financial at the Piedmont Agency (1999 – 2001) and as a sales representative for the Cintas Corporation (2001 – 2002).

Lassiter graduated from Greensboro College in 1999 with a Bachelor of Science in Business Administration with an emphasis in Economics.  While there, Lassiter was a 4-year letter winner for the men’s basketball squad and also served as a team captain during his junior and senior seasons.

Lassiter, a 1995 graduate of Elkin High School, currently resides in Winston-Salem with his wife, Kiera, their three-year-old son, Porter, their newborn twins, Mary and Wilson, and their two labs, Ramsey and Pawley.

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